Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Content Strategy for the Web ebook download




Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Page: 135


That's what I do—somebody's finally named it. The question is not whether to aggregate content, it's how to do it well. When & why; See Kristina Halvarson's book, Content Strategy for the Web. To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. Content strategy is one of the hot buzzwords in the web design world today. Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. There ARE best practices at this point that you can implement. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. We're kicking off 2010 by starting the CDG Book Club. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. There ARE content strategies that work. When I first heard the term “content strategist” a few years ago, I thought, Yay! Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. €� due to how consumers & buyers are changing. Check out this lengthy discussion on the content strategy group for different angles to explore here. For planning, creation, & re-use of content: What content. A more in-depth angles than merely reusing the same topic in multiple places.

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